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Walmart stores plans to throw more than 20,000 'holiday parties' at which children can pose for 'selfies with Santa'.
Macy's Herald Square in Manhattan saw hundreds of people lined up outside their doors waiting to get their hands on deals like cosmetic and perfume sets from $10 to $20 as well as 40 per cent off on boots and shoes.At the Mall of America in Minneapolis, Minnesota, 2,500 lined up neatly in rows for the doors opening at 5am.Others camped outside a Walmart in Massachusetts which opened at 1am and will remain open until 11pm on Friday night, giving bargain hunters almost 24 hours of uninterrupted shopping.The initial sales on Thanksgiving Day were expected to increase 15 per cent to $2.8 billion.But by 5pm Thursday, Americans had already spent $1.52 billion, which is a 17 per cent increase from last year.This year's frenzy will see Americans spend an astonishing $20billion in stores and online, according to consumer experts.
Experts predict 164 million Americans will spend nearly $1,000 each over the holiday weekend.
For the holiday shopping season, malls are hosting gingerbread decorating sessions, visits from the Grinch and ugly Christmas sweater nights.
Temporary ice skating rinks and magical winter decor - like the famous Macy's window displays in New York - are also being used to draw customers intent on an in-person holiday experience.
Black Friday madness has officially gripped the nation.
The elbows-out shopping bonanza began on Thursday night as stores across the country opened their doors early to crowds of frantic bargain hunters.
A number of shops now also ply visitors with food and drink.