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If he walked into a bar, you’d probably go, “Oh, there’s a white guy.” At our focus group on online dating in Manhattan, Derek got on Ok Cupid and let us watch as he went through his options.

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I read dozens of studies about love, how people connect and why they do or don’t stay together.10 in., has brown hair, lives in Brooklyn, is a member of the Baha’i faith and loves the music of Naughty by Nature.Before online dating, this would have been a fruitless quest, but now, at any time of the day, no matter where you are, you are just a few screens away from sending a message to your very specific dream man. Throughout all our interviews—and in research on the subject—this is a consistent finding: in online dating, women get a ton more attention than men.Whether it’s where I’m eating, where I’m traveling or, God forbid, something I’m buying, like a lot of people in my generation—those in their 20s and 30s—I feel compelled to do a ton of research to make sure I’m getting every option and then making the best choice.If this mentality pervades our decision­making in so many realms, is it also affecting how we choose a romantic partner?But dealing with this new digital romantic world can be a lot of work.

Answering messages, filtering profiles—it’s not always fun.

As of this writing, 38% of Americans who describe themselves as “single and looking” have used an online-­dating site.

It’s not just my ­generation—boomers are as likely as college kids to give online dating a whirl.

But Derek of 2013 simply clicked an X on a web-browser tab and deleted her without thinking twice.

Watching him comb through those profiles, it became clear that online, every bozo could now be a stud.

I asked my dad about this experience, and here’s how he described it: he told his parents he was ready to get married, so his family arranged meetings with three neighboring families. That’s how my dad decided on the person with whom he was going to spend the rest of his life.