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The second act is the main presentation, and the third act is the question and answer session.Here is my blueprint for forty-minute webinars: A key part of your main presentation is the last five-minute stretch. If your webinar is educational or inspirational, suggest one simple action your viewers can do today. Ask them to sign up for your email list or your Facebook page.

Most people are busy, and leisure time is in short supply.So if your webinar topic is boring as bat’s piss, they’ll chill out with funny cat videos on You Tube instead.To get your readers to watch, you must wow them with a topic that’s as satisfying as placing the final piece in a puzzle. Hidden in your blog are two sources of fail-safe webinar topics: your list of popular posts, and the list of keywords that lead readers to your site.To run Google Hangouts on Air (HOA), you need to connect your Gmail account with Google Plus and You Tube.If you don’t already have a Gmail account, set one up here. You can use this account to test your HOA webinars. It’s beyond the reach of a blogger like you, right? Many bloggers will be fighting for the attention of your audience, and from the outside looking in, little will distinguish you from them. Or the trolls who stalk webinars and disrupt presentations. Bottom line: you have to practice before you go live. The software we used at the time allowed us to appear live on camera. The plan was that I would start the webinar and Leo would appear after my introduction. He couldn’t get into the system as a presenter so he entered as a participant to let everyone know he was locked out. Now and then, Leo popped up in the chat to say he was still trying to get in. Since that time, I’ve learned how to run goof-proof webinars.

And how to even start creating a webinar, let alone broadcast it? In fact, you If you blog about any topic that more than a handful of people care about, you’ll be up against fierce competition. Like the guy who talked for thirty minutes before noticing that people could hear zilch. Leo Babauta and I had just created a blogger training course, called A-List Blogging, and we decided to run a webinar as part of our launch. Suddenly, a few lines appeared in the chat box, written by Leo. And when I think about it today, I still feel a little sick.

Click on your event and select button on your HOA to make your webinar go live.

You can download an essential report on how to troubleshoot webinars using Hangouts on Air. Now that you’ve come to grips with the technical side of webinars, let’s get creative and give shape to your content.

The second source of content for success-prone webinars are the keywords people use to find your blog. Once you’ve picked your topic, you’ll be itching to create content right away.

If you have Jetpack installed, you can find them in the Site Stats section, or you can look in Google Analytics (under … Apart from the second keyword [YIKES], all the others would be great starting points for creating webinar content. However, I suggest holding off until you get a tight grip on the technical aspects of running a webinar.

Go through the following setup steps both for your main Gmail account and for your test account. Tip: In order to run webinars that are longer than fifteen minutes, you need to increase your time limit on You Tube by verifying your account.